Organized by the Department of Digital Game Design, the thirteenth meeting of the GameTalks event series was held on April 4 at 13:00 in the Ground Floor Seminar Hall II, featuring Özgür Deveci, Business Development Manager at GameDev İstanbul, as the guest speaker.
Focusing on the importance of pitch decks in game marketing and business development, Deveci shared valuable insights into how game projects can be presented effectively to publishers, investors, and potential business partners. Throughout the event, students had the opportunity to gain a deeper understanding of how strong presentation materials can play a critical role in shaping the visibility, positioning, and commercial potential of a game project.
In the first part of the talk, Özgür Deveci discussed the fundamental structure of a successful pitch deck and explained which elements should be emphasized when presenting a game to industry professionals. Topics such as game identity, target audience, core gameplay loop, market positioning, visual presentation, monetization potential, and production planning were addressed through practical examples and industry-based observations.
The event also highlighted the importance of clear communication and strategic thinking in the game industry. Students were introduced to the idea that a pitch deck is not only a presentation tool, but also a way of defining a project’s strengths, direction, and unique value in a competitive market. In this context, the talk offered participants a broader perspective on the relationship between game design, production, and marketing.
Drawing on his professional experience in business development, Deveci also shared practical recommendations on how students and emerging developers can present their projects more effectively, avoid common mistakes, and better prepare themselves for professional opportunities in the industry.
During the interactive Q&A session held at the end of the event, students had the opportunity to ask questions about pitching strategies, publisher expectations, presentation techniques, industry communication, and career development. The session provided valuable insight for students interested not only in game development, but also in the business and communication aspects of the industry.
Through events such as GameTalks #13, the Department of Digital Game Design continues to bring students together with professionals from the field, contributing to both their creative and professional development.
